Eliocromia Z. Zacchetti e C, Milan

Eliocromia Zacchetti e C. (4 Piazza Risorgimento, Milan).

The example card, and others I have seen, are of the larger size and the earliest postal date I have seen on them is 1941; but this format seems to have been used in Italy from the late 1930s. The picture does look rather pre-war, A Collino designed a lot of cards from about 1934 onwards, usually children or religious scenes. Zachetti evidently was operating in the 1930s, see the Milan directory entry of 1933. The date of the business card is 1936, this is also of the larger size.